It's always fun to look back and see how things change and remain the same when it comes to logos - and really just design in general. So often we change with the times and trends and offer colors of the season, bolder fonts and new buzz-worthy slogans. It means so much more when a logo really stands the test of time - a logo that registers with you for one reason or another when you find yourself in contact with it.
I always got a kick out of the vintage patches my Grandparents snagged from their time on the road and backpacking through the Adirondack mountains. Patches that told a story in a single sketch and really made you want to visit and check it all out for yourself. Check out some of these vintage mountain club logos and their recent reincarnates. Although all but one have changed, I think they all stay true to the mission and tell a story one way or another.
Nostalgia never gets old.
Vintage Mountain Depot for this great comparison.